Cookie policy

Welcome to our cookie policy. This policy works alongside our privacy policy, which you can find here. The purpose of this policy is to describe what cookies are, what we use them for, and how you can manage them during your visit to or use of our website.

What are cookies?

We may place small text files called ‘cookies’ on your device when you visit our website. These files do not contain personal data, but they do contain a personal identifier allowing us to associate your personal data with a certain device. Many websites use cookies and you can find out more about them at www.aboutcookies.org.

Why do we use cookies?

These files serve a number of useful purposes for you, including:

ensuring the website functions correctly;
granting you access to restricted content;
tailoring our website’s functionality to you personally by letting us remember your preferences, location or device type;
improving how our website performs;
analysing the use of the website;
understanding who our audience is, so that we can provide content most relevant to you;
allowing third parties to provide services to our website; and
helping us deliver interest-based advertising where appropriate in compliance with the applicable laws.

The types of cookies we use

We use different types of cookies on our website. Some of these cookies are placed by us, while others are placed by our third-party plug-ins, suppliers or advertisers. These cookies may be deleted from your device at different times, such as at the end of your browsing session (when you leave the website) or after a pre-set amount time, or they may persist on your device until you delete them.

We use the following types of cookies on our website:

necessary cookies – these are cookies that allow our website to perform its essential functions. Without these cookies, some parts of our websites would stop working.
site analytics cookies – these are cookies that monitor how our website is performing, and how you interact with it. We use them to know how best to improve our website or services.
functional cookies – these are cookies that remember who you are as a user of our website. We use them to remember any preferences you may have selected on our website, like saving your username and password, or settings.
advertising cookies – these are cookies that matches your interests or web searches with applicable advertising campaigns on our website. We use them to provide you with advertising that we think you might find useful.
social media cookies – these are cookies that integrate with social media platforms. We use them to help you share content from our website to your chosen social media platform.
third party cookies – these are cookies that some of our business partners use on our website. We have no access to or control over them. Information collected by any of these cookies or widgets is governed by the privacy policy of the company that created it, and not by us.

Our cookies

We use both session cookies and persistent cookies on our website. You can see the cookies we use in the following table:

Vendor	Cookie name	Cookie type	Cookie function	Expiry
Ensighten	VWD6_ENSIGHTEN_PRIVACY_	Necessary	Stores whether the user has given his consent for the corresponding cookie category.	1 year
Ensighten	VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED	Necessary	Stores the information whether the user has seen the cookie policy banner.	1 year
Adobe	adbCDP	Analytics	stores how many dots are in the top-level domain name, i.e. "2" for www.volkswagen.fr and "3" for www.volkswagen.co.za.	2 years
Adobe	AMCV_*	Analytics	stores the visitor's Adobe Experience Cloud ID, also called "MID". The MID is saved in a key-value pair with the following syntax: mid\|Experience Cloud ID. This permanent identifier enables data sharing through the whole Adobe Cloud.	2 years
Adobe	AMCVS_*	Analytics	Stores the value "1" for the active session. This indicates that a session is active. Other solutions in the experience cloud may require this information.	Session
Adobe	demdex	Analytics	stores the timestamp of the last synchronization call with the "Demdex" service. It is a 3rd party cookie and is therefore able to identify a user across domains in relation to Adobe products.	180 days
Adobe	dextp	Analytics	This cookie stores the time of the last call for data synchronization.	180 days
Adobe	dpm	Analytics	This cookies stores the information that a user id had been requested.	180 days
Adobe	everest_g_v2	Analytics	stores the browser and the "surfer-ID".	2 years
Adobe	mbox	Analytics	contains various values that can be used to manage how visitors experience the campaigns. For example, a session ID and a browser ID that identifies the user's browser (as long as cookies are not deleted).	2 days
Adobe	mboxEdgeCluster	Analytics	Identified the Adobe Target Edge Server.	30 mins
Adobe	s_cc	Analytics	set and read by the JavaScript code to determine if cookies are enabled (simply set to "true").	Session
Adobe	s_ecid	Analytics	stores the user identification string from the cookie "AMCV_*" in the format MCMID\|<ECID>.	2 years
Adobe	s_ivc	Analytics	stores a value "true" and thereby verifies the visitor's activity within 30 days.	1 year
Adobe	s_vnc365	Analytics	stores a timestamp and the number of visits of a visitor. In this way, it is possible to determine how often a visitor returns within 30 days.	1 year
Adobe	sc_prevpage	Analytics	stores the name of the previous page.	Session
Adobe	sc_prop32	Analytics	stores the application name. An application in the Volkswagen context is a platform like the CMS sites or the car configurator or CarNet.	2 years
Smartdigital	smartSignals2UiD	Analytics	contains an anonymous unique ID for a website user. This ID is used to recognize the user over different sessions. The data collected in this way is used for analysis and anonymous personalization of the site.	2 years
Google	DSID	Advertising	Used to link the activity across devices if a user previously signed in to their Google Account on another device. Google does this to coordinate the ads a user sees across devices.	14 days
Google	IDE	Advertising	Used for advertising serve on Google.	540 days
Google	NID	Advertising	Used to customize ads on Google properties, like Google Search or Google display. Google uses such cookies to know which adverts a user may have already seen.	182 days
Google	_sm_au_c	Advertising	This cookie is used to check if a user has been authenticated.	End of session
Facebook	Fr	Advertising	Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.	90 days
Facebook	Oo	Advertising	Used to record advertising opt outs	5 years
Facebook	Ddid	Advertising	Used to open a specific location in an advertiser's app upon installation	28 days
Facebook	_fbc	Advertising	Used to deliver, measure, and improve the relevancy of ads	90 days
Facebook	_fbp	Advertising	Identifies browsers for the purposes of providing advertising and site analytics services	90 days
Sizmek	OT1, OT2	Advertising	records page views as part of visitor engagement with the site	90 days
Sizmek	Activityinfo. Activity info*	Advertising	records activities on web page so as to appreciate activities that produce conversions	90 days
Sizmek	Eboptout	Advertising	allows visitor to opt out of interest based advertising	5 years
Sizmek	Targeting info, targeting info 2, targeting info#	Advertising	allows for delivering ads based on a visitor's collecion of visits to advertiser’s website	90 days
Sizmek	U2,U#	Advertising	Used to uniquely identify user's browser or device via an anonymous ID	90 days
Sizmek	r1, r#	Advertising	session cookie that protects the server and client from redirect loops	Close of browser
Sizmek	OT_*	Advertising	session cookie which records the number of page views since session start	Close of browser
thetradedesk.com	EDAAT	Advertising	Stores a temporary security token used only on EEDAA opt out pages like www.youronlinechoices.com/.	1 Hour
thetradedesk.com	TDID	Advertising	The main cookie and ID used to recognize web-browser profiles over time across sites	365 days
thetradedesk.com	TDCPM	Advertising	Records which partners the trade desk has matched ID’s to prevent redundant matching calls	365 days
thetradedesk.com	TTDOptOut	Advertising	Stores a static value recording a user’s choice to opt out.	5 years
thetradedesk.com	TTDOptOutOfDataSale	Advertising	Stores a static value recording a user’s choice to opt out of data sharing to third parties.	5 years
Vicinity Media	Vicinity_id	Advertising	Unique identifier for the session	14 days
Vicinity Media	Vic_loc	Advertising	Used to store geolocation info from the navigator	session
Vicinity Media	Vic_loc_error	Advertising	If there is an error with the navigator store the error	session
Captify	Captify_VW_POLO_LP	Advertising	Registers a unique ID that identifies a returning users device	13 months

Vendor

Ensighten

Adobe

Smartdigital

Google

Facebook

Sizmek

thetradedesk.com

Vicinity Media

Captify

Cookie name

VWD6_ENSIGHTEN_PRIVACY_

VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED

adbCDP

AMCV_*

AMCVS_*

demdex

dextp

dpm

everest_g_v2

mbox

mboxEdgeCluster

s_cc

s_ecid

s_ivc

s_vnc365

sc_prevpage

sc_prop32

smartSignals2UiD

DSID

IDE

NID

_sm_au_c

Ddid

_fbc

_fbp

OT1, OT2

Activityinfo. Activity info*

Eboptout

Targeting info, targeting info 2, targeting info#

U2,U#

r1, r#

OT_*

EDAAT

TDID

TDCPM

TTDOptOut

TTDOptOutOfDataSale

Vicinity_id

Vic_loc

Vic_loc_error

Captify_VW_POLO_LP

Cookie type

Necessary

Analytics

Advertising

Cookie function

Stores whether the user has given his consent for the corresponding cookie category.

Stores the information whether the user has seen the cookie policy banner.

stores how many dots are in the top-level domain name, i.e. "2" for www.volkswagen.fr and "3" for www.volkswagen.co.za.

stores the visitor's Adobe Experience Cloud ID, also called "MID". The MID is saved in a key-value pair with the following syntax: mid|Experience Cloud ID. This permanent identifier enables data sharing through the whole Adobe Cloud.

Stores the value "1" for the active session. This indicates that a session is active. Other solutions in the experience cloud may require this information.

stores the timestamp of the last synchronization call with the "Demdex" service. It is a 3rd party cookie and is therefore able to identify a user across domains in relation to Adobe products.

This cookie stores the time of the last call for data synchronization.

This cookies stores the information that a user id had been requested.

stores the browser and the "surfer-ID".

contains various values that can be used to manage how visitors experience the campaigns. For example, a session ID and a browser ID that identifies the user's browser (as long as cookies are not deleted).

Identified the Adobe Target Edge Server.

set and read by the JavaScript code to determine if cookies are enabled (simply set to "true").

stores the user identification string from the cookie "AMCV_*" in the format MCMID|<ECID>.

stores a value "true" and thereby verifies the visitor's activity within 30 days.

stores a timestamp and the number of visits of a visitor. In this way, it is possible to determine how often a visitor returns within 30 days.

stores the name of the previous page.

stores the application name. An application in the Volkswagen context is a platform like the CMS sites or the car configurator or CarNet.

contains an anonymous unique ID for a website user. This ID is used to recognize the user over different sessions. The data collected in this way is used for analysis and anonymous personalization of the site.

Used to link the activity across devices if a user previously signed in to their Google Account on another device. Google does this to coordinate the ads a user sees across devices.

Used for advertising serve on Google.

Used to customize ads on Google properties, like Google Search or Google display. Google uses such cookies to know which adverts a user may have already seen.

This cookie is used to check if a user has been authenticated.

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

Used to record advertising opt outs

Used to open a specific location in an advertiser's app upon installation

Used to deliver, measure, and improve the relevancy of ads

Identifies browsers for the purposes of providing advertising and site analytics services

records page views as part of visitor engagement with the site

records activities on web page so as to appreciate activities that produce conversions

allows visitor to opt out of interest based advertising

allows for delivering ads based on a visitor's collecion of visits to advertiser’s website

Used to uniquely identify user's browser or device via an anonymous ID

session cookie that protects the server and client from redirect loops

session cookie which records the number of page views since session start

Stores a temporary security token used only on EEDAA opt out pages like www.youronlinechoices.com/.

The main cookie and ID used to recognize web-browser profiles over time across sites

Records which partners the trade desk has matched ID’s to prevent redundant matching calls

Stores a static value recording a user’s choice to opt out.

Stores a static value recording a user’s choice to opt out of data sharing to third parties.

Unique identifier for the session

Used to store geolocation info from the navigator

If there is an error with the navigator store the error

Registers a unique ID that identifies a returning users device

Expiry

Deleting cookies

Your internet browser generally accepts cookies automatically, but you can often change this setting to stop accepting them. You can also delete cookies manually. You can read how to do this at https://www.aboutcookies.org/how-to-manage-and-delete-cookies

Deleting or no longer accepting cookies may prevent you from accessing certain aspects of our website where cookies are necessary or cause the website to forget your preferences. Deleting cookies may not prevent you from seeing advertisements on our website, but such advertising may be less relevant to you.

We also allow you to manage your cookie preferences within vw.co.za. To manage your cookies, please click here.