Cookie policy

Welcome to our cookie policy. This policy works alongside our privacy policy, which you can find here. The purpose of this policy is to describe what cookies are, what we use them for, and how you can manage them during your visit to or use of our website. 

What are cookies?

We may place small text files called ‘cookies’ on your device when you visit our website. These files do not contain personal data, but they do contain a personal identifier allowing us to associate your personal data with a certain device. Many websites use cookies and you can find out more about them at www.allaboutcookies.orgOpens an external link.

Why do we use cookies?

These files serve a number of useful purposes for you, including:

  • ensuring the website functions correctly;
  • granting you access to restricted content;
  • tailoring our website’s functionality to you personally by letting us remember your preferences, location or device type;
  • improving how our website performs;
  • analysing the use of the website;
  • understanding who our audience is, so that we can provide content most relevant to you;
  • allowing third parties to provide services to our website; and
  • helping us deliver interest-based advertising where appropriate in compliance with the applicable laws.

The types of cookies we use 

We use different types of cookies on our website. Some of these cookies are placed by us, while others are placed by our third-party plug-ins, suppliers or advertisers. These cookies may be deleted from your device at different times, such as at the end of your browsing session (when you leave the website) or after a pre-set amount time, or they may persist on your device until you delete them.

We use the following types of cookies on our website:

  • necessary cookies – these are cookies that allow our website to perform its essential functions. Without these cookies, some parts of our websites would stop working. 
  • site analytics cookies – these are cookies that monitor how our website is performing, and how you interact with it. We use them to know how best to improve our website or services.
  • functional cookies – these are cookies that remember who you are as a user of our website. We use them to remember any preferences you may have selected on our website, like saving your username and password, or settings.
  • advertising cookies – these are cookies that matches your interests or web searches with applicable advertising campaigns on our website. We use them to provide you with advertising that we think you might find useful. 
  • social media cookies – these are cookies that integrate with social media platforms. We use them to help you share content from our website to your chosen social media platform.
  • third party cookies – these are cookies that some of our business partners use on our website. We have no access to or control over them. Information collected by any of these cookies or widgets is governed by the privacy policy of the company that created it, and not by us.

Our cookies

We use both session cookies and persistent cookies on our website. You can see the cookies we use in the following table:

Vendor

Cookie name

Cookie type

Cookie function

Expiry

Ensighten

VWD6_ENSIGHTEN_PRIVACY_

Necessary

Stores whether the user has given his consent for the corresponding cookie category.

1 year

Ensighten

VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED

Necessary

Stores the information whether the user has seen the cookie policy banner.

1 year

Adobe

adbCDP

Analytics

stores how many dots are in the top-level domain name, i.e. "2" for www.volkswagen.fr and "3" for www.volkswagen.co.za.

2 years

Adobe

AMCV_*

Analytics

stores the visitor's Adobe Experience Cloud ID, also called "MID". The MID is saved in a key-value pair with the following syntax: mid|Experience Cloud ID. This permanent identifier enables data sharing through the whole Adobe Cloud.

2 years

Adobe

AMCVS_*

Analytics

Stores the value "1" for the active session. This indicates that a session is active. Other solutions in the experience cloud may require this information.

Session

Adobe

demdex

Analytics

stores the timestamp of the last synchronization call with the "Demdex" service. It is a 3rd party cookie and is therefore able to identify a user across domains in relation to Adobe products.

180 days

Adobe

dextp

Analytics

This cookie stores the time of the last call for data synchronization.

180 days

Adobe

dpm

Analytics

This cookies stores the information that a user id had been requested.

180 days

Adobe

everest_g_v2

Analytics

stores the browser and the "surfer-ID".

2 years

Adobe

mbox

Analytics

contains various values that can be used to manage how visitors experience the campaigns. For example, a session ID and a browser ID that identifies the user's browser (as long as cookies are not deleted).

2 days

Adobe

mboxEdgeCluster

Analytics

Identified the Adobe Target Edge Server.

30 mins

Adobe

s_cc

Analytics

set and read by the JavaScript code to determine if cookies are enabled (simply set to "true").

Session

Adobe

s_ecid

Analytics

stores the user identification string from the cookie "AMCV_*" in the format MCMID|<ECID>.

2 years

Adobe

s_ivc

Analytics

stores a value "true" and thereby verifies the visitor's activity within 30 days.

1 year

Adobe

s_vnc365

Analytics

stores a timestamp and the number of visits of a visitor. In this way, it is possible to determine how often a visitor returns within 30 days.

1 year

Adobe

sc_prevpage

Analytics

stores the name of the previous page.

Session

Adobe

sc_prop32

Analytics

stores the application name. An application in the Volkswagen context is a platform like the CMS sites or the car configurator or CarNet.

2 years

Smartdigital

smartSignals2UiD 

Analytics

contains an anonymous unique ID for a website user. This ID is used to recognize the user over different sessions. The data collected in this way is used for analysis and anonymous personalization of the site.

2 years

Google 

DSID

Advertising

Used to link the activity across devices if a user previously signed in to their Google Account on another device. Google does this to coordinate the ads a user sees across devices.

14 days

Google 

IDE

Advertising

Used for advertising serve on Google. 

540 days

Google 

NID

Advertising

Used to customize ads on Google properties, like Google Search or Google display. Google uses such cookies to know which adverts a user may have already seen.

182 days

Google 

_sm_au_c

Advertising

This cookie is used to check if a user has been authenticated.

End of session

Facebook

Fr

Advertising

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

90 days

Facebook

Oo

Advertising

Used to record advertising opt outs

5 years

Facebook

Ddid

Advertising

Used to open a specific location in an advertiser's app upon installation

28 days

Facebook

_fbc

Advertising

Used to deliver, measure, and improve the relevancy of ads

90 days

Facebook

_fbp

Advertising

Identifies browsers for the purposes of providing advertising and site analytics services

90 days

Sizmek

OT1, OT2

Advertising

records page views as part of visitor engagement with the site

90 days

Sizmek

Activityinfo. Activity info*

Advertising

records activities  on web page so as to appreciate activities that produce conversions

90 days

Sizmek

Eboptout

Advertising

allows visitor to opt out of interest based advertising

5 years

Sizmek

Targeting info, targeting info 2, targeting info#

Advertising

allows for delivering ads based on a visitor's collecion of visits to advertiser’s website

90 days

Sizmek

U2,U#

Advertising

Used to uniquely identify user's browser or device via an anonymous ID

90 days

Sizmek

r1, r#

Advertising

session cookie that protects the server and client from redirect loops

Close of browser

Sizmek

OT_*

Advertising

session cookie which records the number of page views since session start

Close of browser

thetradedesk.com

EDAAT

Advertising

Stores a temporary security token used only on EEDAA opt out pages like www.youronlinechoices.com/.

1 Hour

thetradedesk.com

TDID

Advertising

The main cookie and ID used to recognize web-browser profiles over time across sites

365 days

thetradedesk.com

TDCPM

Advertising

Records which partners the trade desk has matched ID’s to prevent redundant matching calls

365 days

thetradedesk.com

TTDOptOut

Advertising

Stores a static value recording a user’s choice to opt out.

5 years

thetradedesk.com

TTDOptOutOfDataSale

Advertising

Stores a static value recording a user’s choice to opt out of data sharing to third parties.

5 years

Ensighten

Ensighten

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Adobe

Smartdigital

Google 

Google 

Google 

Google 

Facebook

Facebook

Facebook

Facebook

Facebook

Sizmek

Sizmek

Sizmek

Sizmek

Sizmek

Sizmek

Sizmek

thetradedesk.com

thetradedesk.com

thetradedesk.com

thetradedesk.com

thetradedesk.com