new polo

Volkswagen, still the most awarded brand in the history of the Consumer Awards 


Volkswagen, still the most awarded brand in the history of the Consumer Awards 

February 2021

Volkswagen won three awards at the sixth annual Consumer Awards which recognises the best cars in South Africa

Johannesburg. Volkswagen won three category awards at the annual Consumer Awards, which were broadcast on national television on 15 February 2021. 

The wins at the 2020/2021 Consumer Awards come after a record-breaking 2020, where the Volkswagen brand in South Africa achieved a 21.6% passenger car market share, the highest in the history of the brand as well as the highest of all Volkswagen markets worldwide. 

t-cross awards

“With 50% of the final scores being based on after-sales data that incorporates customer feedback from South African vehicle owners, as Volkswagen we are proud of how our customers continue to put their trust behind our incredible range of vehicles,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.  

Widely regarded as South Africa’s most definitive and prestigious automotive awards programme, the Consumer Awards, which are supported by WesBank, have become a highlight in the automotive calendar since the inaugural event six years ago.

polo, compact hatch winner
golf gti tcr , hot hatch winner

Volkswagen’s first win of the night was the Compact Hatch category, which went to the Polo. The Polo has won this category for the last three years. The Polo is also South Africa’s second best-selling passenger car, with 16 335 units sold in 2020.

The second award for Volkswagen went to the Golf GTI TCR, which is a final swansong of the Golf 7 model rangeOpens an external link. On sale in South Africa for less than a year, the Golf GTI TCR won the fiercely contested Hot Hatch category. This is the fifth time in the history of the awards that the Golf GTI has won this category.

With less than two years since being introduced in the local market, the T-Cross defended its Compact Family Car title with a back-to-back win. The T-Cross has also become Volkswagen’s best-selling imported vehicle, with 5 693 units sold in 2020.

t-cross, compact family car winner

“The fact that the locally-manufactured Polo has won the Compact Hatch category for three years in a row, is a testament to our world-class manufacturing facility in Uitenhage. I am also incredibly proud of how our compact SUV, the T-Cross, has managed to not only defend its title with another win this year, but has become a dominant player in the A0 SUV segment. As Volkswagen gears to launch the Golf 8 GTIOpens an external link in South Africa from the second quarter of this year, the win by the Golf GTI TCR is a fitting tribute to the Golf 7 range in South Africa,” concluded Glendinning.


The Volkswagen brand still holds the record of the most category wins in the history of the Cars Awards; since inception Volkswagen has won 19 categories at the Consumer Awards.