Volkswagen leads buoyant June passenger car market
5th July 2010During June 2010, a total of 26 810 new passenger cars were sold in South Africa. Total new passenger car sales in June, including sales not reported in detail to NAAMSA, increased by 4.2 percent when compared to May 2010, and by 25.8 percent when compared to June 2009, bringing the year-to-date June market in 2010 to a level 27.9 percent above the same period for 2009.
“The new passenger car market performed well in June with the selling rate of new cars per day for the month coming in at levels above those recorded in both April and May,” said Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa.
“Volkswagen Group South Africa was again passenger car leader with 22.1 percent share of the total passenger market. Significantly, the Group’s passenger car sales year to date, are 35.6 percent ahead of the same period in 2009.”
“The uniquely South African Polo Vivo was the number one passenger car Brand for the third consecutive month with sales of 2 471 units in June. The no compromise value proposition of the Polo Vivo has clearly resonated with the South African consumer.”
“The economy continues on a path of recovery with manufacturing production up 8.7 percent on an annual basis and real retail sales reflecting more encouraging annual growth of 3.2 percent in the month of April, supported by sound growth of 5.1 percent in the real disposable income of households during the first quarter of 2010.”
“Declining real new vehicle prices, slow but steady growth in replacement demand for passenger cars and ongoing, if possibly somewhat slower, improvement in general economic circumstances, will continue to support demand for new passenger cars in coming months, but the rate of growth in the new car sales cycle that characterised the market earlier in 2010 looks set to slow down,” concluded Glendinning.