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Summer 2009

Summer 2009

A fond farewell

As the only manufacturing country in the world of the Citi (originally the Golf 1), this brand has grown up a truly South African character, and has captured the hearts and minds of South Africans from all walks of life.
 
To celebrate this motoring legend, a road trip around South Africa took place in November with a film crew, Volkswagen employees, Ogilvy employees (Volkswagen’s advertising agency), and of course, the last ever produced Citi. The road trip started at the very place where the Citi brand was born in 1984 – and has been manufactured for the past 25 years – the Volkswagen Plant in Uitenhage.
 
The last Citi will be exhibited at the Auto Pavilion Museum at the Volkswagen plant in Uitenhage for many years to come. A total of 377 000 Citi’s were produced from 1984 – 2009 and in the words of Volkswagen South Africa Managing Director, David Powels: “Citi has broken every imaginable record for a car in its category and class.”
 
In this issue we also introduce you to the newest member of our family, the refined and sophisticated Volkswagen CC: the first four door coupé from Volkswagen, and take some time out to talk about the 2009 World Engine of the Year, awarded to our economical, eco-friendly and powerful TSI engine.
We also share the intimate travel diary of Freshlyground, recently returned from their first ever tour to Canada and the USA where they rubbed shoulders with the likes of Whoopi Goldberg, Aretha Franklin, Josh Grobin and Morgan Freeman. Proof that no-one can hold South African talent back!
 
Moroka Swallows captain, Lefa Tsutsulupa spills the beans on his career in football, and the special community projects that are close to his heart, while a young Capetonian fulfills his lifelong dream of being a rally driver with Volkswagen Racing and M-Net. 
 
We take your safety and travel enjoyment seriously and hope you find our hijack prevention and holiday travel tips useful and informative.
 
Here’s wishing you and your loved ones Happy Holidays.
We look forward to introducing you to some exciting new members of our family in 2010.
 
Bridget Harris
Brand Manager: Volkswagen South Africa
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the articles from this issue

  • Top Gear

    Do you remember?
    Commercials that made Citi famous

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    Do you remember?
    Commercials that made Citi famous

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    Hey good looking
    Introducing the new Volkswagen CC

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    Swinging in Gleneagles
    The Volkswagen Masters finals

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    Volkswagen's people of Pune
    A new plant established in beautiful India

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  • At the Wheel

    A victorious season
    Volkswagen flies to rally, 5 years in a row

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    Trailblazing around the track
    Meet Tschops Sipuka

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    Dare to dream
    "I wanna be...."

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  • Gear Change

    The Stuff of Legends
    A fond farewell to Citi

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    Freshlyground in the USA
    The personal travel journey of this world famous band

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    O captain, my captain
    Meet the captain of the Moroka Swallows

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    Looking forward in hope
    Volkswagen invests in the youth

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    To the road ahead!
    Tips for safe road trips this summer

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  • Under the Bonnet

    Dynamite in a small package
    A look at our award winning TSI engine

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    Journeys to remember
    Sandcastles in the Jetta

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    Power of prevention
    Hijack prevention tips

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  • Travel and Adventure

    Diamonds and dust
    Route 27 along the West Coast

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  • Competition

    Cape country charm for one lucky reader!
    Value R25,000

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